The Conversation Center
Discussions on web & on-line marketing strategy

Articles published during August 2013

  • Get your customers to join the conversation

    Aug 28, 2013 by Alan J. Goldstein | No Comments Yet

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    I’ll be candid. I am a recent convert to the whole web 2.0 thing.

    Interactive features such as blogs and discussion groups have been around for a while, but I wasn’t in any hurry to embrace them for our business clients. (more…)

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  • Fostering conversation - Make your on-line store a hangout

    Aug 22, 2013 by Alan J. Goldstein | No Comments Yet

    It certainly depends on the type of business they’re in, but in the brick and mortar world, some stores do become hangouts. These are the businesses that tend to take off while their competitors languish, simply because of the traffic, the enthusiasm of their customers and the referrals they generate.

    Perhaps dry cleaners don’t become hangouts very often, but coffee shops and bookstores often do. Plumbing supply, auto parts and electrical supply stores also may become hangouts, if only among plumbers, electricians and hotrodders.


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  • Empowering your product groups through your website

    Aug 21, 2013 by Alan J. Goldstein | No Comments Yet

    For a small or highly homogeneous organization, managing website content may have its challenges, but it lends itself to a highly centralized approach. However, as an organization grows and becomes more diversified, life can become complicated in a hurry.

    Problems may occur when different departments, divisions or product groups begin to appear. Each one may operate with some autonomy, as they should, so that they can respond quickly to seize opportunities based on the needs of their customers and their product innovations. If each group were to involve the others, or senior management, in every customer facing decision, it would slow them down considerably. (more…)

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  • Keeping your site looking like your site

    Aug 21, 2013 by Thomas Reczek | No Comments Yet

    We all know the difference between a professionally developed site, and one that looks like your nephew built it.

    That is, we all know it when we see it. But rarely do most people have much insight into what causes us to perceive one website as highly professional and another as amateurish.


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  • Where should you put your advertising budget?

    Aug 21, 2013 by Alan J. Goldstein | No Comments Yet

    Once upon a time, life was simple. Depending on your business and your customers, you had several publications where you could advertise. Postal direct mail also offered a cost effective solution, and it was particularly effective for lead generation. Occasionally, someone would use a card deck or an insert, and that was considered pretty exotic. (more…)

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  • What’s a website really for?

    Aug 19, 2013 by Alan J. Goldstein | No Comments Yet

    As web developers, we have been seeing quite a bit of confusion recently from prospective clients about what they should be doing on-line.

    On the one hand, almost every organization knows that they need an attractive, up-to-date website, because their customers (and donors, lenders, investors and employees) have been telling them they do. Unfortunately, many don’t have a clear vision of how it will help them, or what they really need. (more…)

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