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Discussions on web & on-line marketing strategy
Content Publishing Articles
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Using social sharing to increase e-mail marketing results
Jul 29, 2019 by Alan J. Goldstein | No Comments YetRead More
E-mail and postal are probably the two best methods of reaching out to highly targeted prospects, but it’s a real challenge to generate response rates that are high enough to make a difference.
By making it easy for recipients to share your content via social sites such as Twitter and LinkedIN, you just might increase your readership, with the implicit stamp of approval that comes from a trusted third party recommendation. According to a recent study, e-mail with social sharing buttons enjoy click-through rates that are over 2.5 times that of those that do not.
As a result, I decided to do an informal survey of the marketing e-mails I subscribe to. Most are from prominent, well-respected companies in fields such as publishing, marketing automation, finance and software.
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Is your website engaging enough to do its’ job?
Jul 24, 2014 by Alan J. Goldstein | No Comments YetRead More
You probably already realize that your website has a big job to do. Whenever a prospective customer, employee, investor or anyone else is considering a relationship with your company, the first thing they do is check you out on-line.
The core content of your site, which typically describes your products and services, is important, but it may not be enough to hold the attention of your visitors long enough for them to appreciate the value you have to offer.
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Is your website creating distrust in your company?
Jun 18, 2014 by Alan J. Goldstein | No Comments YetRead MoreYou may have a great company, but your prospects may never find out.
Today, people do their research on-line before they buy, and it doesn’t take much to lose the trust of someone who doesn’t know you. They will find your website whether it’s good, bad or indifferent and judge you by it, regardless of what else you have to offer.
If it’s not on your website, it doesn’t matter
Unless they’ve worked with you before, almost everything they know about your company may be based on what they see on your site. And when that happens, nothing else matters — not your beautiful facility, your caring staff, your great product or your outstanding service.
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Websites for insurance agencies
Jun 6, 2014 by Alan J. Goldstein | No Comments YetRead MoreWe’ve developed quite a few websites for insurance agencies including retail P&C, life and health, specialty agencies and wholesalers/intermediaries, and we thought we’d share some ideas about what makes a site successful.
The first requirement in developing a great site is to understand your audience and their needs. Since agencies are so diverse, we address each major category of firm separately, but the guiding principles are remarkably similar.
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Get your customers to join the conversation
Aug 28, 2013 by Alan J. Goldstein | No Comments YetRead More
I’ll be candid. I am a recent convert to the whole web 2.0 thing.
Interactive features such as blogs and discussion groups have been around for a while, but I wasn’t in any hurry to embrace them
for our business clients. (more…) -
Fostering conversation - Make your on-line store a hangout
Aug 22, 2013 by Alan J. Goldstein | No Comments YetRead MoreIt certainly depends on the type of business they’re in, but in the brick and mortar world, some stores do become hangouts. These are the businesses that tend to take off while their competitors languish, simply because of the traffic, the enthusiasm of their customers and the referrals they generate.
Perhaps dry cleaners don’t become hangouts very often, but coffee shops and bookstores often do. Plumbing supply, auto parts and electrical supply stores also may become hangouts, if only among plumbers, electricians and hotrodders.
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What’s a website really for?
Aug 19, 2013 by Alan J. Goldstein | No Comments YetRead MoreAs web developers, we have been seeing quite a bit of confusion recently from prospective clients about what they should be doing on-line.
On the one hand, almost every organization knows that they need an attractive, up-to-date website, because their customers (and donors, lenders, investors and employees) have been telling them they do. Unfortunately, many don’t have a clear vision of how it will help them, or what they really need. (more…)
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Welcome to our new website
Jun 13, 2013 by Jack Davison | No Comments YetRead More
Being web developers, we felt that our new website should reflect the most important ideas that we are currently recommending to our clients.
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The next wave -- Content publishing on your website
May 28, 2013 by Alan J. Goldstein | No Comments YetRead More
If you want to be at the center of conversation in your field, there is only one way to go about it. Add a content publishing feature to your website.
Content publishing is different than traditional content management (CM). While CM continues to be a great tool, it is mostly designed for adding or updating reference material — for example, static pages that describe your company and its products or services. (more…)
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