The Conversation Center

E-Commerce & On-line Systems Articles

  • Considering a new e-commerce site?

    Jun 5, 2014 by Alan J. Goldstein | No Comments Yet
    E-commerce website

    E-commerce isn’t right for every organization, but it is the fastest growing sales channel for many retailers, wholesalers and distributors and manufacturers.

    Today’s best on-line stores have really grown up. They use much more sophisticated merchandising techniques to help shoppers find the products they want, entice them to buy, and cross-sell other products.

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  • Fostering conversation - Make your on-line store a hangout

    Aug 22, 2013 by Alan J. Goldstein | No Comments Yet

    It certainly depends on the type of business they’re in, but in the brick and mortar world, some stores do become hangouts. These are the businesses that tend to take off while their competitors languish, simply because of the traffic, the enthusiasm of their customers and the referrals they generate.

    Perhaps dry cleaners don’t become hangouts very often, but coffee shops and bookstores often do. Plumbing supply, auto parts and electrical supply stores also may become hangouts, if only among plumbers, electricians and hotrodders.

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  • What’s a website really for?

    Aug 19, 2013 by Alan J. Goldstein | No Comments Yet

    As web developers, we have been seeing quite a bit of confusion recently from prospective clients about what they should be doing on-line.

    On the one hand, almost every organization knows that they need an attractive, up-to-date website, because their customers (and donors, lenders, investors and employees) have been telling them they do. Unfortunately, many don’t have a clear vision of how it will help them, or what they really need. (more…)

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