Look before you leap:
Your marketing strategy

If your marketing conversation starts with a discussion about appearing near the top of the search results, you may want to take a step back.

The first question we need to answer is what marketing program(s) are most likely to be effective based on a profile of your customers, your products, and the need they fill. In order to provide meaningful recommendations, we need to learn about your business, and our free pre-sales consultation provides us with that opportunity.

Free pre-sales consultation

We provide a free pre-sales consultation before every web development and marketing project, to gather the information we need to recommend the best solution for the business problem you are trying to solve. Depending on our findings, our recommendations might include such tools as search optimization (SEO), pay-per-click (i.e., Google AdWords), on-line display advertising and e-mail marketing. We will tailor a solution appropriate to your needs and budget, and provide a meaningful idea of the kind of results you can expect

We start by examining the fundamental issues that drive your business:

  • Understanding your customers, and the problem(s) they are trying to solve with your products
  • Determining how prospects will be better off after they become your customer
  • Figuring out how to cost-effectively reach out to them
  • Developing a strategy to guide them towards a vision of what is possible with your product
  • Determining how they will transition from interested prospect to loyal customer

Optional in-depth market analysis & strategy

If your marketing needs require further research than our free consultation permits, we may recommend an in-depth market analysis, to explore such details as the size and composition of your markets, and available ways to reach those markets.

Program highlights:

The tasks included in every in-depth market analysis project are unique, but may include the following:

  • Analysis of market size and composition
  • Evaluation of advertising options including potential penetration and waste
  • Advertising usage by your competition
  • Creative & product strategy