Pay-per-click management
Pay-Per-Click services such as Google’s Adwords have been wildly successful, but they are becoming increasingly competitive. If you are handling your account on your own, you’re probably wasting money, and missing some important opportunities.
Pay-Per-Click program description
With our Pay-Per-Click optimization services, we help protect you from bidding on the wrong searches, and determine the most cost effective bidding strategies. We also make sure that your search terms, ads and landing pages are correctly aligned with each other and with the searcher’s intent, so that you maximize conversions on the clicks that you pay for.
Program highlights:
- General review of your business, products and markets
- Establish specific campaign objectives
- Keyword analysis, selection, match types & bidding
- Use of negative keywords to minimize waste
- Development of effective geographic targeting strategies
- Ad design
- Alignment of keywords, ads & landing pages to user intent, based on search terms
- Establish key metrics and reporting
- Development & implementation of testing protocols
Monthly charges:
20% of 1st $2,000 monthly spend
10% of monthly spend over $2,000
$200/mo. Minimum
Setup: Based on complexity of program, starting at $1,495
Pay-Per-Click landing pages
An integral element in the success of any pay-per-click campaign is the landing page that the user visits after clicking on your ad. While your campaign can direct the user to a page of your website following a click, you will almost always do better with a separate, dedicated landing page optimized for each part of your campaign.