INTEGRATING SALESPRO^TM
SALES & MARKETING FUNCTIONS

An e-business application brings your business directly into the offices, factories or homes of customers and prospective customers. Customers can conduct business with you 24 hours per day, and all transactions and other interactions may be permanently retained as marketing intelligence in the system�s database.

A multi-channel outbound marketing program will help ensure the success of your E-business application.

Your website is inbound in nature, requiring that all interactions with your company be initiated by the customer. On the other hand, outbound communications vehicles such as sales or telemarketing contacts, postal mailings, e-mail and advertising allow you to initiate an interaction, providing you with a pro-active means to drive sales.

SalesPro, our sales and marketing automation system, supports virtually any type of outbound customer and prospect communication, as well as inbound capture of leads and inquiries. Our e-business systems and SalesPro are both built on a common architecture, and share a common database. As a result, any of SalesPro�s powerful outbound and inbound marketing/sales modules will actually be an integral part of your e-business web application, and all interactions with a customer through one system will instantly be available through the other.

The examples below illustrate real world applications where this capability will help you provide more value to your customers, and cement and expand your relationship with them.

Example I.
E-mail updates to financial services accounts

Virtually every e-business application includes a database containing account information, transactions and product interest for customers using the website.

With an integrated outbound e-mail and postal capability, you can allow your customers to receive statements and other communications electronically or by postal mail, and to change their preferences at any time by logging in to their on-line account. This will result in greater convenience, account loyalty and retention.

SalesPro shares a customer database and outbound e-mail and postal mail functions with your e-business application. As a result, your e-business applications will include full function outbound marketing and lead generation capabilities. You can select promotion recipients using any available account information, and mail merge any information about the account into your e-mail or postal mail. E-mail promotions can appear as fully graphical web pages or plain text, and may include any number of trackable links, graphics and photos.

Using this facility, you can include promotions with customer service communications, or sent stand-alone promotions using the same mechanism. The profiling capabilities of SalesPro may be used to select recipients of promotional e-mail using any information stored in your database which may include product usage, behavioral information (such as inquiries or website visits) or demographics (such as industry or sales volume for business accounts).

Example II.
Sales follow-up to on-line transactions

If you employ a sales force, your reps can do a significantly better job of managing their accounts if they are informed on a timely basis about ALL activity that occurs within their accounts and sales territory.

Through its business rules engine, SalesPro, our on-line sales and marketing system, includes the ability for management to route transactions and other web or off-line interactions to a designated individual for follow-up. In addition, SalesPro can include these transactions in the customer�s history, which is available while they are working on an account.

By integrating these SalesPro functions within your e-business system, you can implement important sales and marketing procedures:

• Ensure timely sales follow-up to customers signing up for a new product or service.
• Involve a sales representative to improve the close rate among prospects and customers completing an on-line application or inquiry form.
• Keep your sales reps informed about activities in their territory and accounts.