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Your customers interact with your e-business system via web pages and outbound e-mail, providing you with an outstanding opportunity to promote other products or services to them at little or no additional cost.

Content Manager� (CM), our website content management system, allows you to create or update content on website pages, web landing pages and outbound e-mail yourself in minutes. With Content Manager, you can implement a new advertising campaign and place it in front of your customers on a moments notice.

Promotions via the e-business website

This is one of the least intrusive advertising vehicles you will ever use, yet it can be extraordinarily effective. You are already interacting with a customer, exactly when he or she is focused on your topic. The ad isn�t sent to the prospect, it is simply available for viewing, a single click away.

Promotions via e-mail and web landing page(s)

Content Manager may be used to create or update content including pictures, graphics and trackable links, on both your outbound e-mail, and on the website or landing page(s) that the promotion points to. It offers a unique capability to merge virtually any information from the customer record into the e-mail. It even offers conditional logic that allows you to change text based on information in the customer�s record, resulting in a one-on-one campaign based on the needs of individual customers.

SalesPro�s reporting capabilities may be integrated into your e-business system along with Content Manager. You can profile click-through rates on ads, account sign-up or other customer actions against both account information and the promotion, in order to understand the motivation of different groups of customers and prospects prior to rolling out a large or ongoing campaign.