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In most cases, insurance and financial services firms have more complex, ongoing relationships with their customers than other companies. As a result, the traditional approach most companies take when bringing their business on-line simply will not work. You simply can't put a loan or an auto policy into an on-line shopping cart.

Typical applications

The E-business applications appropriate to your firm will vary widely depending on the nature of your business. Typical on-line e-business systems include:

• Quotes for insurance, loans and other financial products.
• Applications & the application review/approval process.
• Customer service systems.
• Portfolio systems.

Features required by these systems may include:

• Acceptance of information from highly complex application forms into a corresponding database structure.
• Review and approval by a customer service representative (CSR), who may have to contact the applicant and add to or modify the application data.
• Legal agreements between the parties.
• On-line or off-line payments.
• An ongoing business relationship where the client and CSR are both supported by an on-line account management console, with somewhat different functionality and a different user interface for each.
• Special purpose computational routines to calculate payments or premiums.

In the past, these applications were either developed as totally custom systems (which is expensive, time consuming and error prone), or implemented with off the shelf software (which is constraining, and doesn�t necessarily support proprietary features that offer you a competitive advantage).

With a WebBusiness Connect E-Business system, all of that changes. Our systems are developed using a modular architecture that allows us to implement standard functions with reliable off-the shelf components, and to add in custom or specialized features to implement proprietary functions and workflow where they are required.

Integrated outbound sales and marketing functions

In addition to the core e-business functions, most on-line systems will benefit from tight integration with a customer database, outbound marketing/lead generation, and support for telemarketers and sales reps. For example, individuals who apply for a financial or insurance product on-line can be automatically routed to the correct salesperson for follow-up and can be included in subsequent postal or e-mail campaigns based on demographic profile and status codes assigned by your sales staff.