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Professional service providers such as law firms, health care practices, investment banks and consulting firms can take advantage of the web to pre-educate their clients or patients in their area of expertise. This can be accomplished with content delivered directly through your website, and/or via downloadable pamphlets and articles. If you choose, content can be segregated so that more general information is available to everyone while specific, high value material is exclusively available to clients when they log in.

In this way, you can reduce the time spent with each client, while cementing a stronger and more productive relationship. At the same time, you should be careful about providing too much information, which can lead clients to erroneously conclude that they can successfully handle matters themselves.

Professional service firms often provide current and prospective clients with extensive information about the firm and its activities, as well as recent projects, accomplishments and upcoming events. This information may help current clients identify additional areas of need, and will help prospective clients understand how your services may help them.

SalesPro, our on-line Sales and Marketing system, can be used to provide opt-in outbound client/patient communications via the delivery mechanism of your choice, such as e-mail, postal mail or fax. This capability may be used for marketing communications such as a newsletter, advisory bulletins and other important communications. If you choose, you can even allow clients or patients to manage their preferences on-line, selecting the type of material they wish to receive and the method of delivery.

For larger professional service firms, or those who choose to offer an abundance of information, we may recommend a website with database driven content. This is especially useful for law firms with 20 or more attorneys, and any firm or practice that plans to offer a sizeable library of articles or information. With a database driven website, a staff member can add or update content anytime, using any standard personal computer connected to the Internet. This will lower your maintenance costs, while making it easy to provide fresh content and timely updates.