E-MAIL LEAD CAPTURE

The ultimate objective of any lead generation effort is to get a suspect to identify herself, provide qualifying information and allow you to make contact.

Capturing e-mail leads

There are several ways that SalesPro can capture e-mail leads, and the specific choice should be based on your overall campaign strategy and objectives. SalesPro can automatically associate the lead with the prospect's complete account profile and all prior activity, including previous inquiries, purchases, calls and website visits.

SalesPro SmartLinks^TM placed in an outbound e-mail identify the both prospect and the destination page that he or she visits. They allow you to gather leads passively, requiring a minimum of effort from the prospect.

Passive leads generate higher response rates and softer (less qualified) leads than active lead capture methods.

Formlets, which can either be blank or pre-filled, will produce fewer, more qualified leads. Keep the form as short as possible, as the response rate will decrease as you request more information. It is a good idea to offer checkboxes or radio buttons to indicate area(s) of interest and a comment box.

Telephone Some people prefer to just pick up the telephone and call. You can accommodate them by prominently featuring a telephone number, and, if appropriate, the name of a contact person. If you have sales staff available to field calls, you just may find that these are your best prospects.