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As a standalone marketing tool, e-mail is most effective for certain applications, such as account development or selling within narrowly focused vertical markets. Elsewhere, it can be combined with telemarketing and postal promotions to increase frequency at a minimal cost.

Use SalesPro to send a single advertising e-mail on the fly, or thousands at once. Its marketing database and profiling makes easy work of highly focused niche campaigns that produce far higher response rates than their more broadly based counterparts.

Appearance options

E-mail created within SalesPro can be enclosed in pre-formatted graphical pages that match the design of your website, or in an unformatted template that appears to be plain text.

Create e-mail content on the fly

SmartLinks track click-through while providing the information recipients want.

Create e-mail content on the fly or modify content you have previously saved using the included Content Manager for SalesPro. You can add images, trackable SmartLinks^TM, and a wide range of advanced formatting options. SalesPro's powerful mail merge capability allows you to personalize each e-mail using almost any information about the prospect or her company contained in your marketing database.

Or, create a complete campaign on the fly

In addition to managing the content of your e-mail promotions, Content Manager can update your landing page or website to coordinate with your promotional programs. Then, when you get an idea for a campaign on the way into work, you can have it in front of your prospects by the time you finish your morning coffee.

Lead capture and fulfillment

SalesPro allows you to capture leads in a variety of ways, from passive click-through to blank or pre-populated formlets. It can provide electronic download of the 'offer', automatically add the prospect to your marketing database, and route the lead to the appropriate sales rep for follow-up.

For more information, see SalesPro's Lead capture and Offer fulfillment.