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The Sales Professional is the most popular edition of SalesPro for companies that employ inside and/or outside sales reps. Each member of your sales team will be provided with his or her own private log-in account, which provides access to his or her territory, accounts, leads, sales pipeline, key performance statistics, ticklers and pending tasks.

They will have instant access to company profiles, account history, competitive intelligence and an arsenal of powerful marketing tools. With one click, they can view the prospect or customer's website or send a fax, letter or mail-merged advertising e-mail containing trackable links back to your website. As a result, your sales reps will spend less time figuring out who to call on, and more of their time selling to targeted prospects and accounts. They will be supported by better intelligence about each account, and have a full arsenal of outbound marketing tools that make it easy to maintain a high level of visibility.

Generate leads, or empower your reps to generate their own leads

SalesPro can easily be configured to conform to the way you want to run your sales organization. Your marketing staff can prepare mass lead generation campaigns targeted to specific market segments, or you can provide your reps with the ability to create their own mini-campaigns to exploit opportunities within each of their own territories. Or both. Leads can automatically be routed to appear in the correct rep�s inbox when he or she logs in, and management can have up to the second reporting on the status of each rep�s lead flow.

Capture business intelligence in a database, not a manila folder

Every day, your sales reps are exposed to the most valuable market intelligence there is � the voice of your customers and prospects. In a traditional environment, this valuable information will, in the best of cases, wind up in a manila folder in the back seat of the rep�s car or in a pocket organizer. Not only is this priceless information unavailable to others in your organization, it will probably go directly to your competitor if the rep leaves.

One of the key benefits of sales automation is the accumulation of this intelligence in a database accessible to authorized management and marketing personnel, so that it may be employed to guide product development and pricing, and used in marketing and lead generation campaigns. Best of all, information is captured as an automatic byproduct of the reps� day-to-day activities, rather than through a separate process.