Websites & Mobile Apps
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Web Development Topics
For an app to do anything useful, it needs data. For example, if your app allows your customers and prospects to view product, pricing and inventory information, it needs access to that information, where ever it is stored. Similarly, if your app is going to record requests or actions by a user of your app, it needs to be able to store it somewhere. Without these capabilities, it will just sit there, and won’t be able to do much.
Typically, your business data may be stored in a variety of systems such as inventory, accounting, ERP, customer relationship management, sales automation and the like.
Most modern business systems now offer a capability called an ‘API’, or application programming interface, that allow external systems, such as your app, to read and write their data.
Not every software application supports an API, but many modern systems do. That means that you can develop a custom smartphone app that exchanges data with one or more of your business systems. As a result, you can bring your data to customers and employees on the go, allowing them to view or contribute data through their smartphones or other mobile devices.
In addition to working with data from these systems, your app may need to store its own custom data. For this, your app will require its own custom application with an API that allows data to be exchanged with your smartpone or tablet app.